On LinkedIn, companies like Salesforce have leveraged the platform for transparency. CEO Marc Benioff’s post sharing Salesforce’s internal equal pay audit sparked significant engagement, with professionals contributing their experiences and advocating for similar practices in other organizations. LinkedIn thus serves as a forum for corporate accountability and professional dialogue on equal pay.
These examples underscore the role of social media in making the gender pay gap a global priority. A targeted digital communication strategy is vital to amplify advocacy efforts, drive policy reform, and empower individuals to take action. This plan will harness
digital tools to ensure the issue remains prominent in public discourse.
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